MG UNLOCKS: setting the future of media Content

Welcome to the round-up of our annual Media Summit for Clients

Using our framework of Present Forward and Future Back for this awesome conference to propel us into and win the Future of Media.

Sessions which inspire, excite and create momentum for us to partner and win the future of media.

One incredible morning.  18 talks.   Many amazing themes, including:

  • From CES to Culture

  • Disruption to Data

  • Gen AI 101 to Web 4.0: Agentic Future

  • AI Creators to AI Readiness

  • Belonging to Connection

  • Predictions to Personalisation

and so much more...

We’re delighted to share with you all the content which you saw at the event, in three formats:

  • Presentations

  • Session Summaries

  • Audio Recordings

We hope that you find this content brilliantly inspiring and thought-provoking in equal measure. 

If you have any questions or would like a follow-up conversation, please do get in touch.

Claire Marker
Chief Client Officer

cmarker@mgomd.com

Click play to see some of our brilliant client work

MG UNLOCKS: session presentations, summaries and audio recordings

CES UNWRAPPED

Presentation
Summary

GenAI 101: A MARKETER’S GUIDE TO GETTING STARTED

Presentation
Summary

AI Creators: a new frontier - and a good one?

Presentation
Summary

HOW TO CREATE A CULTURE OF INNOVATION IN MARKETING (AND BEYOND)

Presentation
Summary

CONNECTED COMMERCE: UNLOCKING THE POWER OF AMAZON FOR ALL ADVERTISERS

Presentation
Summary

SERVING UP DISRUPTION: HOW WAITROSE IS USING DISRUPTIVE MEDIA TO DELIVER OUTSTANDING RESULTS

Presentation
Summary

AI READINESS: PREPARING FOR THE
FUTURE OF MEDIA

Presentation
Summary

CLOSER TO THE EDGE 2.0: THE NEXT DECADE IN
TECH TRENDS

Presentation
Summary

Culture and communities: a guide to connection in times of tested trust

Belonging in Britain Research. Password: ​ belonging2025​
Presentation
Summary

UNLOCKING THE OTHER AI AUTHENTIC INTELLIGENCE

Presentation
Summary

Unified video: navigating the evolving video landscape

Presentation
Summary

5 Steps to unlocking the power of
data for your business

Presentation
Summary

MODERN MEDIA MEASUREMENT:
ORIGIN, NOW AND NEXT

Presentation
Summary

HOW TO WIN AN IPA EFFECTIVENESS
AWARD IN 2026

Presentation
Summary
Launch of Advertising Commercial Value Scorecard

THREE MONTHS IN AND NINE TO GO, HOW IS THE YEAR AHEAD SHAPING UP VS PREDICTIONS

Presentation
Summary

REIMAGINING PERSONALISATION: THE FUTURE OF CREATIVE IN MEDIA

Presentation
Summary

BONUS CONTENT: The FUTURE OF SEARCH

Presentation
Summary

Keynote: iN CONVERSTION WITH GOALHANGER:
THE REST IS…

Summary

WEB 4.0: THE RISE OF THE
AGENTIC WEB

Presentation
Thought leadership: Algorithmic Availability
Summary