MG UNLOCKS: setting the future of media Content

Welcome to the round-up of our annual Media Summit for Clients

Using our framework of Present Forward and Future Back for this awesome conference to propel us into and win the Future of Media.

Sessions which inspire, excite and create momentum for us to partner and win the future of media.

One incredible morning.  18 talks.   Many amazing themes, including:

  • From CES to Culture

  • Disruption to Data

  • Gen AI 101 to Web 4.0: Agentic Future

  • AI Creators to AI Readiness

  • Belonging to Connection

  • Predictions to Personalisation

and so much more...

We’re delighted to share with you all the content which you saw at the event, in three formats:

  • Presentations

  • Session Summaries

  • Audio Recordings

We hope that you find this content brilliantly inspiring and thought-provoking in equal measure. 

If you have any questions or would like a follow-up conversation, please do get in touch.

Claire Marker
Chief Client Officer

cmarker@mgomd.com

Click play to see some of our brilliant client work

MG UNLOCKS: session presentations, summaries and audio recordings

CES UNWRAPPED

Recording
Chrissie Hanson

GenAI 101: A MARKETER’S GUIDE TO GETTING STARTED

Recording
Claire Marker

AI Creators: a new frontier - and a good one?

Recording
Alex Carapiet, Rob Smallwood, Sarah Cornish, Johnny Winn

HOW TO CREATE A CULTURE OF INNOVATION IN MARKETING (AND BEYOND)

Recording
Robin Attwood-Martin & Matt Taylor

CONNECTED COMMERCE: UNLOCKING THE POWER OF AMAZON FOR ALL ADVERTISERS

Recording
Tom Nash, James Hanscomb & Neil Stubbings

SERVING UP DISRUPTION: HOW WAITROSE IS USING DISRUPTIVE MEDIA TO DELIVER OUTSTANDING RESULTS

Recording
Nathan Ansell & Tamara Cross

AI READINESS: PREPARING FOR THE
FUTURE OF MEDIA

Recording
Dr Eduarda Mendes Rodrigues & Matt Lamprell

CLOSER TO THE EDGE 2.0: THE NEXT DECADE IN
TECH TRENDS

Recording
Phil Rowley

Culture and communities: a guide to connection in times of tested trust

Recording
Sophia Durrani, Sam Redmond & Adrian Wong

UNLOCKING THE OTHER AI AUTHENTIC INTELLIGENCE

Recording
Nishma Patel Robb & Natalie Bell

Unified video: navigating the evolving video landscape

Recording
Vicky Fox & Mike Williamson

5 Steps to unlocking the power of
data for your business

Recording
Ian Maybank, Matt Mint, Aaron Watkins & Haja Devshi,

MODERN MEDIA MEASUREMENT:
ORIGIN, NOW AND NEXT

Recording
Bav Balvantrai & Martin Lawson

HOW TO WIN AN IPA EFFECTIVENESS
AWARD IN 2026

Recording
Rob Beevers, Paddy Adams, Kamilah Kamara & Laurence Green

THREE MONTHS IN AND NINE TO GO, HOW IS THE YEAR AHEAD SHAPING UP VS PREDICTIONS

Recording
Bav Balvantrai

REIMAGINING PERSONALISATION: THE FUTURE OF CREATIVE IN MEDIA

Recording
Louisa Papanicola

BONUS CONTENT: The FUTURE OF SEARCH

Keynote: iN CONVERSTION WITH GOALHANGER:
THE REST IS…

Recording
Kat Bozicevich, Tom Holland & Tom Whiter

WEB 4.0: THE RISE OF THE
AGENTIC WEB

Recording
Sean Betts