MG UNLOCKS: Media matters Content

Welcome to the round-up of our annual media summit for clients:

MG UNLOCKS: Media Matters

Our passion for media and all that it unlocks.

Our pride in our work, clients, partners and industry.

Our confidence in the importance of media and why media really does matter. 

We’re delighted to share with you all the content which you saw at the event, in three formats:

  • An audio recording of each session

  • Full presentations

  • Session summaries of the presentations and panels by MG OMD

We hope that you loved the morning and found it brilliantly inspiring and thought-provoking in equal measure. 

If you have any questions or would like a follow-up conversation, please do get in touch.

Claire Marker

Chief Client Officer

Read the Session Summaries Here

MG UNLOCKS: session presentations, summaries and audio recordings

UNLOCKING AI’S POTENTIAL WITH GOOGLE

Unlocking AI's potential with Google
Debbie Weinstein & Ali Smith

Contagious Creativity

Contagious Creativity
Katrina Dodd

Changemakers: The power of media to tell stories that matter

Changemakers: The power of media to tell stories that matter
Tamara Cross & Cimran Shah

INSPIRING YOU TO BE ‘UP TO GOOD’ IN SUSTAINABILITY FOR MARKETING

Inspiring you to be 'Up to Good' in sustainability for marketing
Tim Pritchard, Georgina Bramall, Matt Bourn

Understanding communities in modern britain

Understanding communities in Modern Britain
Emma Withington

a masterclass in outdoor innovation

A masterclass in outdoor innovation
Paddy Adams & Jay Young & Hamish Mcvey

FUTURE-PROOF COMMERCE CAPABILITIES | FLYWHEEL X OMG

Future-proof commerce capabilities | Flywheel x OMG
Prateek Gupta & Mark James

WHY THE MAGIC WITH ALL YOUR AGENCIES, MATTERs

Why the magic with all your agencies, matters
Claire Marker & Dino Myers-Lamptey

THINKING OUTSIDE THE (TV) BOX, APPROACHING THE NEW VIDEO ECOSYSTEM

Thinking outside the (TV) box, approaching the new video ecosystem
Flora Williams, Greg Ingram, Sophy Part, John Cox

HOW TO PROVE MARKETING EFFECTIVENESS TO YOUR BOARD

How to prove marketing effectiveness to your board
Rob Beevers

Poltics matters: WHAT LIES AHEAD

Politics Matters: What Lies Ahead
David Friend & Baroness Ayesha Hazerika

Ethics in an era of new frontiers

Ethics in an era of new frontiers
Alice Thwaites & Adrian Wong

OMG X (YOUR VERY OWN) HEAD OF FUTURES

OMG x (Your very own) Head of Futures
Phil Rowley

PIONEERING THE FUTURE OF RESPONSIBLE RETAIL | isba x omg

Pioneering the future of retail media | ISBA x OMG
Harriet Perry & Ceiley Paterson & Bobi Carley

Innovation: risk and reward

Innovation: Risk and Reward
Tamara Cross & Kathi Hall

what’s next for creators?

What's next for creators?
Mariana Marante & Lucy Luke & Kevin Kilpatrick & Jonathon Tioseco Lee & Mitchell Halliday

Origin and the future of media measurement

Origin and the future of media measurement
Clare Kendrick & Martin Broad

Debate mate: media is more important than creative to clients

Debate Mate: Media is more important than creative to clients