intermediate
Five Steps To Unlocking The Power Of Your Data
What is YOUR Data Unlock in 2025 and beyond? After five years of groundbreaking data and tech innovation with Specsavers—and now taking this approach and spanning industries from Travel to Government—we’ve seen how powerful a data unlock can be. In this session, we’ll share the ambition, journey, and key learnings behind these award-winning applications and show you the possibilities and rewards they offer. Prepare to be inspired as we explore how this approach can spark ideas and tackle your unique business challenges, unlocking the most effective and impactful data solutions for 2025 and beyond.
Origin, Now and Next: Modern Media Measurement
In conversation with Origin. 2025 marks a pivotal year for Origin and the evolution of media measurement. In this session, we’ll revisit the ambition behind Origin, chart its journey to date, and dive into the transformative developments happening this year. Explore how OMG’s tools enhance this step change and discover practical ways to harness modern media measurement to drive smarter, more impactful campaigns. This is your roadmap to staying ahead in an increasingly data-driven media landscape.
Al Readiness For Clients: Your Future Proof Data Foundations
Imagine a media landscape three years from now—fully addressable, entirely data-driven, and powered by AI. Are you ready to change and unlock? Are you ready to thrive in this future? In this session, MG will unveil its AI Readiness Approach for clients, designed to unlock new opportunities and empower you to lead in this transformative era. We’ll explore what this future means for you, the critical steps to prepare, and how to harness AI to drive success today and tomorrow. Join us to futureproof your strategy and stay ahead of the curve.
Be A Part Of The Future of DCO (Dynamic Copy Optimisation) & Creative In Media - with OMG Artbot
Prepare to be amazed by what’s possible in creative personalisation today. This session will showcase how cutting-edge tools like Artbot are revolutionizing ad personalization—delivering AIled creative at scale, with precision, and better than the competition. Discover how to unlock unparalleled opportunities to engage audiences with tailored, impactful ads that set your brand apart in the evolving media landscape. The future of creative is here—let’s help you lead it.
The Future Of Search: Understand, Adapt And Harness The Shifts Happening in SEO, PPC and Social Search
Explore the evolving landscape of consumer search, where behaviours are reshaping the search ecosystem, and generative AI is driving massive disruption. This session unpacks how these shifts are redefining search beyond traditional channels and the strategic implications for marketers. Learn how to adapt, navigate, and win in this dynamic new world by understanding the opportunities and challenges of emerging search behaviours and ecosystems.
Connected Commerce: Unlocking The Power Of Amazon For ALL Advertisers
With a legacy of driving success for UK and global organizations, MG and OMG are shaping the future of Connected Commerce. This session explores how our expertise and OMG’s Flywheel approach with Amazon is unlocking success for ALL clients today and winning the future of media. Discover the strategies, innovations, and opportunities in this connected age and how they can drive transformational growth for your organization.
Media Planning 101
How to plan media with MG's powerful 'Design' process. Learn how MG work from a brief through to reporting, injecting rigour, data, use of AI and insight throughout to get the best outcomes.
Advanced: Why Most Businesses Misunderstand Advertising; How To Prove Marketing Effectiveness To The Board
Most businesses treat advertising as a short-term cost rather than a long-term investment and in doing so, they miss its true commercial value. This talk unpacks the hidden links between advertising, brand equity, and business growth, and shows how to rethink effectiveness beyond easy metrics and surface-level results. And then communicate the business case effectively to the board / EXCO.
Data & Technology 101
Discover how Data & Technology Strategy team is your partner in making data seamless, intelligent and impactful. This session outlines some of the main procedures for collecting data whilst ensuring data quality, accuracy and privacy compliance. The session will also how outline how we leverage cutting-edge technologies to support media strategies. Data & Technology Strategy is your team for making data future ready and ready for AI.
Media Creativity That Gives You The Edge
A framework for creating innovation and delivering creativity (that works) in your media.
Google Ads 101
Google Ads 101 walks you through the basics of Google Ads and how to set up campaigns that really work. We’ll explore some cool custom solutions to help you stay ahead in the game and boost your ad performance. Consisting of tips on optimising your account for better results, learning on how to connect with different platforms, and stay in the loop with the latest updates all with an MG edge.
AEO (or GEO) not SEO
As GenAI disrupts the digital marketing landscape, we dive into how this is impacting how a) consumers search and b) how an agentic future is already shaping how LLMs serve up answers - and what this means for the critical evolution of your SEO strategy.