foundation
How To Understand And Get Started in Gen AI: GenAI 101: A Marketers Guide To Getting Started
For those just starting out - and using my journey over the last 12 months - a fun, practical and jam packed full of tips guide to being excited by and taking your first steps in Gen AI. Walking through terminology, a model, how this is changing organizations, marketing and Omnicom itself, and finishing with an actionable guide to applying Gen AI in your role. Enjoy – and keep talking to me, I love this stuff.
Unified Video:
Navigating The Evolving Landscape
The video landscape is changing rapidly, with even more transformation on the horizon. In this session, Omnicom Media Group and MG will help you make sense of this critical part of media and unlock its potential. Go beyond a point of view or toolkit to discover how Unified AV can tackle your challenges, align with your ambitions, and drive market-leading campaign success in this dynamic and evolving space.
Sustainable Marketing and Media 101
Be inspired to drive positive, sustainable change in your marketing and media.
Diversity In Media Planning 101
Why Diversity in media planning matters, and how we do this.
Insight 101
In today's media landscape, understanding your audiences is more important than ever. In this module, we will take you through how to maximise empathy for your consumers, surface audience insights from the data around us (including new Gen AI applications) and how to make sense of those insights through behavioural science.
Connect More Deeply With Modern Britain: How To Use Culture & Communities To Connect
Gain a fresh perspective on Modern Britain with groundbreaking research from MG, offering unparalleled insights into its diverse communities. This session will reveal innovative principles and actionable strategies to connect with new audiences, unlocking untapped opportunities for success. Discover how to transform audience understanding into meaningful, impactful campaigns that resonate in today’s ever-evolving cultural landscape.
Marketing Effectiveness 101
An Introduction to Marketing Effectiveness.
AV Planning & Buying 101
An update on the latest planning and buying opportunities in the fast changing video marketplace. Showing how we identify the role of AV, how we plan to audience behaviours and how we can utilise addressable video channels to drive efficient and effective strategies. Plus a reminder of key terminology, our SLA processes and how video campaigns are measured.
TV & Video Landscape 101
A detailed update on the fast changing TV & Video landscape. Analysing the impact new players have had in the video market, how the traditional Broadcasters have innovated to stay at the top of their game, and which video content is resonating with the viewer.
The Age of Audio
An Introduction to Audio Advertising.
Cinema 101
An Introduction to Cinema Advertising.
Creators 101
An Introduction to Creators Marketing.
Social Media (Organic) 101
Creating an organic content strategy which authentically and effectively places your brand within the cultural moments and conversations that matter to your customers.
Gaming 101
An Introduction to Gamings Ads and Integrations: Dive into the dynamic world of gaming and discover how brands can connect with players in powerful, authentic ways. This session breaks down the essentials of advertising in games—covering in-game placements, branded content, and strategic integrations. You’ll learn how MG harnesses gaming’s immersive environments to drive engagement, unlock new audiences, and deliver measurable results. Perfect for anyone looking to level up their media strategy with the power of play.
Retail Media 101: Where are we now
Retail Media- snapshot of the current landscape, along with an intro to of OMG Flywheel and the solutions they offer clients.
Paid Social Landscape
An introduction to key platforms and how users behave on them.
Affiliates, Aggregators and Lead Generation 101
Explore the fundamentals of affiliates, aggregators, and lead generation, and how MG OMD is driving forward these modern digital marketing strategies. This presentation will provide an insightful overview of how these elements interconnect to optimize customer acquisition and revenue growth.
The Power of Partnerships
Media partnerships allow us to go beyond traditional advertising and create cut through for clients. Our introduction will take you through the different routes in and what a partnership can deliver for your brand.
Planning for success in OOH
Discover the winning hand for elevating your brand’s success in OOH campaigns with the ACES: Audience, Creative, Effective, Sustainable.
Programmatic Buying
An introduction to Programmatic Buying, the tech, the marketplace, the channels, the approaches.
Publishing 101
The Power of Publishing within your plans, and the responsibility we all have to support quality journalism, for a healthy and informed society.
Sports Marketing 101
Meet Omnicom Media Group's Fuse and their expertise in Sports Marketing.
Ways of Working: Delivering the best brief to your agency partners
A brilliant brief will inspire great thinking: This session will cover how to get the most out of your agency with guidance on the value of crafting the right brief for the team.
Getting the best from your agencies:
how to give feedback
Getting the Best From Your Agencies: How To Give Feedback" aims to help you get more impactful and effective work from your agencies, leading to better results. It addresses how to recognise when ways of working are not working and how to frame constructive feedback to resolve these issues.
The presentation introduces the concept of "Radical Candour," a feedback delivery method that involves caring personally while challenging directly. It also provides practical tips for giving feedback, asking for feedback yourself, and balancing praise with criticism.
By engaging with this content, you'll learn how to foster a culture of open communication and create a framework for evaluating agency performance, ultimately leading to further growth and success between you, your team, and MG OMD.
Paid Social planning & buying
How advertisers control campaigns: from targeting to budget and placement.
paid social creative & measurement
Choosing the right formats and measuring what success looks like.
The evolving OOH landscape
Understanding the true power of OOH and how with its plethora of formats can drive a multitude of objectives for your brand.