Get yourself ready to pitch with our MG Academy modules, designed to bring you the best tips and tricks of how to bring our best pitch forward at MG.
The below will give you examples, frameworks, and tools that you can apply right away to bring your best pitch-self.
WEEK 1: Foundations of great pitching
Kat and Georgia will introduce you to our initiative, what the next few weeks will look like and the outcomes of our academy.
PRESENTER: GEORGIA FROST AND KATHERINE CHARALAMBOUS
We have Lizzie Palmer in Bankside to teach us the difference between hearing & active listening in pitch settings, covering techniques for deeper listening and asking questions to open richer information.
In this session, the New Business team will walk through a rollout of the overall pitch process, including key pitch meetings, submissions, and roles within a pitch.
Georgia and Katherine will be taking you through the basics of new business within the agency, what types of pitches come in, why they are crucial to our growth and how we come to a pitch.
PRESENTERS: KAT BOZICEVICH AND GEORGIA FROST
In this module, Kat will share her top 10 tips during a pitch, giving us insight into what a client is looking for and how to tackle a RTB vs a pitch.
PRESENTER: KAT BOZICEVICH
PRESENTER: GEORGIA FROST AND KATHERINE CHARALAMBOUS
Gerry will use this session to give you techniques to uncover the “brief behind the brief”, showing us how to identify unspoken client needs and opportunities to succeed in our responses.
PRESENTER: LIZZIE PALMER
We hope you have enjoyed week 1 of Pitch Academy! Your thoughts and feedback is really valuable to helping us develop and evolve the content for the second cohort.
Please click through below to share your feedback:
WEEK 2: FROM BRIEF TO BIG IDEA
Our very own Simon and Tom have come together with a module dedicated to creating a clear and persuasive narrative bringing us into the world of storytelling throughout our planning process, demonstrating how to craft a compelling narrative.
PRESENTERS: TOM NASH AND SIMON JENKINS
Thank you for joining us for week 2 of Pitch Academy, we hope you have found the sessions valuable.
Please click through below to share your feedback:
Sophia, Alex and Laura will take us through how to write a compelling, succinct response. They will provide insight into writing with clarity, brevity, and punch, the art of ruthless editing, and more tips and tricks to smash your written response.
PRESENTERS: SOPHIA DURRANI, ALEX PILCHER AND LAURA COCHRANE
In this session, Tamara will show us how to push ideas beyond the expected – teaching us how to balance innovation with feasibility, sell ideas visually and verbally, and make creative frameworks for ideation in media.
PRESENTER: TAMARA CROSS
WEEK 3: winning responses and client perspective
PRESENTER: KATHERINE CHARALAMBOUS AND ANDREW MORTIMER (APERTO)
Congratulations on completing all modules of Pitch Academy! We look forward to putting all the learning into practice at our Pitch Lab next week.
Please take the time to share your feedback on the modules from the last few weeks.
PRESENTER: GERRY RIDGWAY
This fireside chat with Katherine and Andrew Mortimer from Aperto, will provide insight into what stands out to the client during the pitch, what they notice (and don't), how they weigh creativity vs. price vs. team, and provide examples of why agencies win/lose.